The Edge Benefits - No Medical Insurance ProductsFounded: 1989
  • Term Insurance
    Permanent Insurance
    Disability Insurance
    AD&D Insurance
    Critical Illness Insurance

LICAT Ratio 2023
Financial Rating: A+
Underwritten by Chubb

Edge logoWhen it comes to protecting your loved ones and securing your financial future, having the right life insurance coverage is crucial. In this review, The Edge Benefits, a leading provider of flexible and affordable benefits for Canadian small businesses, offers a range of life insurance solutions tailored to meet the diverse needs of individuals and families. With over 35 years of experience, The Edge Benefits has established itself as a trusted brand that puts policyholders' needs first. In this article, we will explore the various life insurance options provided by The Edge Benefits and why they are an excellent choice for securing your financial well-being.

Understanding the Need for Life Insurance

Life is full of uncertainties, and it is essential to plan for the unexpected. Life insurance provides a financial safety net for your loved ones in the event of your untimely demise. It ensures that your family can maintain their standard of living, pay off debts, cover funeral expenses, and meet other financial obligations. The Edge Benefits recognizes the importance of life insurance and offers comprehensive solutions to address the unique needs of individuals and families.

Guaranteed Issue Life Insurance: Simplified and Affordable Coverage

For those who may not qualify for traditional life insurance or find it too costly, The Edge Benefits offers guaranteed issue life insurance. This simplified policy provides affordable coverage at a fraction of the cost of traditional whole-life or term life insurance policies. Unlike traditional plans that require medical underwriting and may have strict eligibility criteria, guaranteed issue life insurance from The Edge Benefits is accessible to individuals who may not be eligible for other types of coverage. It is an excellent introductory form of life insurance, especially for those just beginning to invest in coverage or facing immediate financial constraints.

Group Critical Illness Insurance: A Safety Net for Serious Medical Conditions

In addition to life insurance, The Edge Benefits understands the importance of protecting against critical illnesses. Group critical illness insurance is a valuable benefit that provides a financial safety net for employees and their families in the face of serious medical conditions. As a small to mid-sized business owner, offering comprehensive benefit plans, including group critical illness insurance, demonstrates your commitment to employee well-being and retention. The Edge Benefits' group critical illness insurance is designed to be affordable, with predictable monthly payments and rates unaffected by medical or claim history. It ensures that employees have the financial support necessary to receive the best treatment and focus on what matters most during challenging times.

Disability Insurance: Protecting Your Income and Financial Stability

While many people recognize the need for life insurance, they often overlook the potential financial distress that can arise from a disability. The Edge Benefits offers disability insurance to safeguard individuals and families in the event of an injury or illness that renders them temporarily or permanently disabled. Disability insurance provides a replacement for lost wages, covers medical costs, and helps meet living expenses such as mortgages, utilities, and groceries. The Edge Benefits understands the prevalence of disabilities and the financial strain they can cause. Their disability insurance ensures that individuals, whether self-employed or receiving benefits through an employer, receive the protection they need without facing complex eligibility requirements or hoops to receive benefits.

Accidental Death and Dismemberment Insurance: A Financial Cushion for Unexpected Events

Accidents can occur at any time, and their consequences can be devastating. The Edge Benefits offers accidental death and dismemberment (AD&D) insurance to provide a financial cushion in the event of accidental death or life-altering injuries. AD&D coverage ensures that you and your family have the financial resources to cover immediate and long-term expenses. It complements income replacement benefits and provides peace of mind, especially for primary earners in households. The Edge Benefits' AD&D insurance offers a tax-free lump-sum payment and emergency benefits of up to $300,000 for the insured or their surviving family members. It also covers accidents resulting in paraplegia, hemiplegia, or quadriplegia.

The Edge Benefits: A History of Trust and Excellence

The Edge Benefits has a rich history of providing innovative insurance solutions and putting policyholders' needs first. Established in 1985 as Prince and Associates, the company initially focused on selling life insurance, living benefits, and investments. Over the years, The Edge Benefits revolutionized the industry by introducing detached illness and injury insurance, maximum lifestyle protection options, and exclusive partnerships with leading insurers such as The Co-operators. They have consistently prioritized customer satisfaction and have compensated customers with over $200 million in the last 15 years alone.

Commitment to Simplifying Insurance

The Edge Benefits is committed to simplifying the insurance process and making it as painless and transparent as possible for customers. They understand that one-size-fits-all models don't align with the unique needs of the small business market. That's why they offer customizable benefits designed specifically for the under-served small business segment. The Edge Benefits streamlines qualification processes, offers guaranteed issue coverage for most products, and provides ongoing support through their nationwide network of licensed advisors. With a focus on education and customer empowerment, The Edge Benefits ensures that individuals and families can make informed decisions about their financial security.

Partnering with Leading Insurers

To provide the best protection available, The Edge Benefits has partnered with leading Canadian insurers who understand the specific risks faced by the small business market. Their partnerships with companies like The Co-operators, Green Shield Canada, Chubb, and La Capitale allow them to bring comprehensive and tailored coverage options under one roof. Whether it's protecting income, providing health and dental coverage, or offering special risk insurance, The Edge Benefits ensures that their customers have access to the best protection from trusted insurers.


When it comes to life insurance solutions, The Edge Benefits stands out as a reliable and customer-centric provider. With their range of offerings, including guaranteed issue life insurance, group critical illness insurance, disability insurance, and accidental death and dismemberment insurance, they cater to the diverse needs of individuals and families. With a commitment to simplicity, transparency, and customer satisfaction, The Edge Benefits is dedicated to helping Canadians attain financial security. Protect your loved ones and secure your future with The Edge Benefits today.

Contact Life Insurance Solutions to learn more about their life insurance options and how they can help safeguard your financial well-being.